Coalfire Federal is a market leading cybersecurity consultancy firm that provides independent and tailored advice, assessments, technical testing and a full suite of cyber engineering services to Federal agency customers.  Coalfire Federal along with its parent company, Coalfire, has an unparalleled client list with deep customer relationships with leading cloud and technology providers including Amazon, Microsoft, IBM, Google and Oracle and Federal agencies.  Coalfire has been a cybersecurity thought leader for over 20 years and has offices throughout the United States and Europe and is committed to making the world a safer place by solving our clients’ toughest security challenges. 

But that’s not who we are – that’s just what we do.

We are thought leaders, consultants, and cybersecurity experts, but above all else, we are a team of passionate problem-solvers who are hungry to learn, grow, and make a difference.  

We’re currently seeking a Demand Generation Campaign Manager to join our Federal Marketing team.

Position Summary 

We are seeking a Demand Generation Campaign Manager to lead the planning, execution, and optimization of marketing campaigns that generate qualified pipeline and support revenue growth. This role will collaborate closely with sales, content, and leadership to ensure campaigns are aligned with business priorities and deliver measurable results.

Location Details

This is a full time remote position (must be located in the United States).

• Develop and manage integrated campaigns across email, digital, events, and partner channels.
• Define campaign objectives, target segments, and messaging in alignment with sales goals.
• Partner with the Content Strategist to ensure campaigns are supported by strong assets.
• Track and report on performance metrics including cost per lead, MQLs, SQLs, and ROI.
• Provide regular campaign insights and recommendations to sales and leadership.
• Manage campaign budgets, calendars, and reporting dashboards.
• Use AI and analytics tools to enhance targeting, personalization, and efficiency.
• Continuously optimize campaigns based on performance data and market feedback.

• Demonstrated success in designing and executing campaigns that generate qualified pipeline.
• Tools: Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce preferred).
• Strong analytical skills with the ability to measure and communicate ROI.
• Excellent organizational and project management abilities.
• Ability to work cross-functionally with sales, content, and leadership teams.
• Campaigns consistently deliver high-quality leads that convert to revenue.
• Leadership has clear visibility into marketing’s pipeline contribution.
• Resources are effectively allocated to maximize ROI and efficiency

Education 

Completed Bachelor’s degree from an accredited university, preferably in a related field.

Years of Experience 

• At minimum 4–6 years of B2B demand generation or campaign management experience is required.
• At minimum 1+ year(s) of marketing related work within the IT or Cyber industry is preferred

• Familiarity working within the IT or Cyber industry

Our people make Coalfire Federal great. We work together on interesting things and achieve exceptional results. We act as trusted advisors to our customers and are committed to client-focused innovation as well as innovation in the industries that we serve.

Coalfire offers our people the chance to grow professionally with colleagues they like and respect while tackling challenges that stretch their minds and expand their skill sets. Regardless of location, you’ll experience a company that prioritizes connection and wellbeing and be part of a team where people care about each other and our communities. You’ll have opportunities to join employee resource groups, participate in in-person and virtual events, and more.

You’ll enjoy competitive perks and benefits to support you and your family, like paid parental leave, flexible time off, certification and training reimbursement, digital mental health and wellbeing support memberships, and comprehensive insurance options.  

Coalfire is an EEO employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.